bromo's Profile

this is genius marketing for ikea beds. don't know about you, but i've always been skittish about ikea mattresses and bedding. unlike the rest of ikea stuff, the mattresses are tainted by a low price point, regardless of quality. The bedding has always felt cheap (roughish 200 tc duvet covers, e.g.) so this is a great way of getting people to think about ikea along with the other mattresses you'd get at sleepy's. truly brilliant marketing. interesting that not a single comment here seems to see that.