Bethany L.'s Profile

Seriously! You people that want to paint that fireplace are crazy!!! If you want to paint a fireplace like that, you don't really want a fireplace. You want a wall heater.
I agree that paint, rugs, some warm lighting, and the right furniture will make the difference. I think the color scheme in the link that J posted would be beautiful with your wood, but I wouldn't add any faux wood. It's not a bad idea to go with warm white walls because if you don't like the feel of it, at least you've prepped if for another color. I would also consider how you want to use that room. If you want the fireplace to be the focus, then go for a more warm, comfy feel. I could totally see myself curling up on a comfy couch with a book in front of a fire in that room.