npowers's Profile

Display Name: npowers
Member Since: 1/18/09

Latest Comments...

http://OperationObamaOffice.blogspot.com

sorry, previous link didn't work


Apartment Therapy DC | Look! IKEA Recreates Oval Office in Union Station
1/18/09 06:40 PM

I think people are really getting into this IKEA campaign. There is a blog up now, http://OperationObamaOffice.blogspot.com, that features different options people have created on the IKEA site. Pretty funny.


Apartment Therapy DC | Look! IKEA Recreates Oval Office in Union Station
1/18/09 06:15 PM

Well, like it or not, an ad campaign's job is to get noticed, and to get people talking...which is exactly what is happening here.

The entire campaign has also drawn attention from basically every major US and international news source. Probably one of the biggest (if not the biggest) PR push in IKEA history.

http://www.usatoday.com/money/advertising/2009-01-13-inauguration-advertisers-brands_N.htm
http://www.nbcwashington.com/around_town/the_scene/Ikea-to-Build-Oval-Office-Replica.html
http://www.npr.org/templates/story/story.php?storyId=99398676
http://www.nypost.com/seven/01172009/news/nationalnews/tiger_to_tee_up_for_bams_bash_150580.htm
http://www.adweek.com/aw/creative/ad-of-the-day/article_display.jsp?creativeId=269975
http://www.brandweek.com/bw/content_display/news-and-features/retail-restaurants/e3i6ae6fc5050e3cd8b6f9d569b58a2b5d7?imw=Y
http://www.mediaweek.com/mw/content_display/news/out-there/traditional/e3i4b1f65d434686899e9f2ae8bb65fb04e
http://www.culture-buzz.com/blog/Ikea-Redecorates-the-White-House-2010.html
http://www.gotaccesssecrets.com/cnn-highlights-pepsi-and-ikeas-obama-inspired-ad-campaigns/
http://www.adrants.com/2009/01/ikea-wants-the-white-house.php
http://info.xinhua.org/eng/txt_detail.jsp?doctype=2&libid=4&primarykeyvalue=124369427&channelid=3&cid=3_14
http://www.good.is/?p=14658
http://digg.com/odd_stuff/IKEA_To_Decorate_The_Oval_Office

or just search yourself.
http://www.google.com/search?q=ikea embrace change&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a


Apartment Therapy DC | Hot or Not? Ikea "Embrace Change" Ads in the DC Metro
1/18/09 11:05 AM