Mark3441's Profile

The following post is in response to Nickel525's questions about Benjamin Moore's new Natura Paint:

Q: I'm wondering if there are ANY cons to the low VOC paints?

A: The only caveat would be the fast drying properties of the product. However, this obstacle is easily overcome by maintaining a wet edge as you work your way around the room. Doing so will provide you with superior results as well as a uniform finish.

Q: Does it not cover as well, or can you only get a limited color choice?

A: Benjamin Moore’s Natura™ premium interior waterborne paint’s are formulated with a 100% acrylic resin, uses Benjamin Moore’s proprietary waterborne colorants and provides an excellent dry film appearance. Natura offers excellent hiding properties in addition to superior stain resistance. Available in a complete line of tinting bases, this allows you to choose from thousands of colors within the Benjamin Moore Color Collection.

Q: Because if not then why in the hell didn't they invent these earlier? And why do we still have high VOC paints?

The paint industry has been steadily moving towards Greener products over the last several years. With the industry’s evolution as well as technological advances, superior coatings with minimal emissions are now possible. Back when low VOC paint technology was in its infancy, Benjamin Moore & Co. was among the first paint companies to offer a low voc paint product. Introduced in 1994, Pristine® paint (now known as Eco Spec WB) featured very low volatile organic compounds (VOC).

Natura Zero VOC Paints—Now available in WA, OR, CA & TX.
Available nationwide, Spring 2009.

Regards,
Mark3441
advice@benjaminmoore.com