iVgroup's Profile

What a great post on the use of sound (specifically music) for design inspiration. Sound can certainly "shape" your experience of a space. While your choices may have been subjective for this exercise, there's actually a lot of research available that would actually allow you to more objectively "pair" audio cross modally with colors, scents, shapes and textures. Our company specializes in working with brands to create a sonic identity. Part of that identity might involve the experience of a brick-and-mortar environment, where we consider everything from the architecture and how it affects sound in the room, to how audio can affect our sense of space and time and/or shape our moods and levels of arousal. Sometimes it involves matching sound to a space - and sometimes matching the space to the sound. Thanks for sharing your insights and where the inspiration led you!