brodeo's Profile

More confusing labels means more time in the store and probably more products bought.

I think the tone of the campaign is kinda silly. It comes off like "We're buying Britta filters still but WE'RE NOT HAPPY ABOUT IT!". If you have cradle-to-cradle concerns about disposable charcoal water filters just stop using them! If you're drinking tap water already why bother filtering with a disposable and fairly wimpy filter anyhow?

Replacement filters are highly lucrative for companies like Britta. At $5 or more a pop for a piece of plastic and some active carbon charcoal you can bet there's a rather huge mark-up.

As per the endless logistical debate about taking back filters I think it's the wrong road to a sustainable product. Given that the charcoal filters are made of an organic element and mostly remove minerals they'd be a perfect candidate for a system that is compost-able. Simply produce a high-quality reusable filter vessel, such as Britta does with it's pitchers already, that once spent simply unlocks and ejects the filter elements.

But personally I think filtering most municipal tap water and well water is just ritual. If you have legitimate water quality issues invest in a permanent system that uses more effective means like reverse osmosis for your entire home.

Milk dumped into a pitcher and exposed to air will pick up flavours from your fridge or spoil pretty quickly. Really don't recommend it.

I'm 26 and we've had milk in bags in Ontario as long as I can remember. What's useful is that because of the high density plastic used in the bags you can wash them out and re-use them for all sorts of things. Each bag washed out and cut in half can be used for about the volume of a sanwhich or some veggies or something in a lunch. They also keep your milk fresher for longer as they are still sealed and pasturized in smaller vessels until you use the bag.