Marbargarbo1's Profile

Display Name: Marbargarbo1
Personal URL: http://www.margopearson.com
Member Since: 4/24/07

Latest Comments...

I wonder why people don't discover a lot of these things at home inspections. Or do they get them?


Apartment Therapy DC | Pity Points: What's Your Worst New Home Nightmare?
8/13/09 10:32 PM

I had a horribly scary dream after visiting The Stanley. The elk were pretty cool though.


Apartment Therapy Chicago | Eerie Escapes: Haunted Hotels
7/22/09 10:42 PM

I made this tonight. Simple and easy peasy. :)


Apartment Therapy The Kitchn | National Food Roundup: Summer Cherries, Preserved From Nationwide Newspaper Food Sections 7.01.09
7/11/09 8:49 PM

They seem too big for one person.


Apartment Therapy New York | Great Lunchbox Design by OOTS!
7/10/09 10:12 PM

My dad has that exact same smiley face cookie jar!


Apartment Therapy Los Angeles | House Call: The Lorna House Phoenix
6/26/09 11:32 PM

I bought Equate honey and milk soap and it's my favorite for guests, and myself. It smells warm and yummy and luxurious but it's cheapity cheap!


Apartment Therapy Los Angeles | Roundup: Best Hand Soap To Impress Guests
5/4/09 10:52 PM

I use my mini processor attachment built into my immersion blender.


Apartment Therapy The Kitchn | Do You Own a Mortar and Pestle?
3/27/09 11:39 PM

Carla is not a TOP chef.


Apartment Therapy The Kitchn | Top Chef Finale: Who Will Win?
2/25/09 9:44 PM

It's overpriced tho


Apartment Therapy The Kitchn | Good Product: The Batterfinger!
2/13/09 10:51 PM

I want one of these so bad


Apartment Therapy San Francisco | Recycled Glass Terrarium at VivaTerra
2/10/09 10:47 PM

"However to appeal to the advertisers that make up the majority of Condé Nast's advertising profile, the magazine had to come more into line. "

I think sometimes that the editorial staffs of print products are much more equipped or willing or able to help make their products meet their audiences needs, than advertising staffs are to work to make their ad sales fall in line with the various products they sell for.


Apartment Therapy Chicago | Breaking News: Domino Magazine is Closing Condé Nast Folds Domino
2/2/09 10:36 PM

AT is a great example of what the "new" shelter magazine could look like more and more in the future. People submit pictures of great looking homes for free. Costs are much lower, there is a defined readership of sorts, and advertisers like it because they can track who is clicking on their ads and what sort of response they are getting.


Apartment Therapy Chicago | Breaking News: Domino Magazine is Closing Condé Nast Folds Domino
2/1/09 6:17 PM

"What is wrong with this picture? Rather, what is wrong with the major publishing houses? I don't think any of the above mentioned titles folded because of lack of readership. As everyone mentions, it's because of lack of ad revenue. There seems to be a real disconnect here. Magazines are published to be READ by an adoring subscriber base, no? Why, then, does it's existence depend on ad sales, for goodness sake?"

If not ad sales, then where get the money to produce these publications? As I mentioned above, average readers can't afford to have ALL the costs passed on to them. Subscribers are dropping print magazines now and they only cost $12 to $25 a subscription. If you can figure out that question, you can probably get a high-powered job at some big media companies ... This is the same conundrum that the newspaper industry is facing.
What some people are doing, is charging for online editorial content and putting more stock into developing their Web sites. I'm not sure how successful this is as a business model or not. Associated costs tend to be lower with the digital medium because you aren't subjected to the high costs of paper right now. But you can only cut costs so much.


Apartment Therapy Chicago | Breaking News: Domino Magazine is Closing Condé Nast Folds Domino
2/1/09 6:14 PM

Advertisers pay typically in the thousands for a single ad. Take that multiplied by the number of ads in an average magazine and divide that by the number of subscribers, plus the part they already pay now for delivery costs and such. Passing that cost on to the Joe or Judy Schmoe is going to be just about as hard as keeping and getting new advertisers to advertise.
Part of what I've seen from Domino is it's sort of upscale but its readers seem like overall they tend to be taking its ideas and ripping them off, using lower-cost furnishings, rather than buying the higher end ones. That concept is probably hard to sell to advertisers, because if it's subscriber base isn't in a certain income bracket, they can't get high-end furnishers to buy ads. So get lower-cost furnishing advertisers. But if they have the impression that the magazine is showing high-end furnishings, why would I want to buy into that as easily?
I'd think it would be a lot easier for a magazine like Architectural Digest to sell ads because it's subscriber base is high end and what it shows is high end. But I have no real idea what their advertisers are like or their numbers right now.
The economy and costs right now are a big factor too.


Apartment Therapy Chicago | Breaking News: Domino Magazine is Closing Condé Nast Folds Domino
2/1/09 6:06 PM

I think so. Christmas Lima Beans are a giant heirloom variety. They are a deep reddish burgundy with white swirls.


Apartment Therapy The Kitchn | Recipe: Florida Butter Beans with Caramelized Onions and Bacon
1/29/09 10:29 PM

Domino didn't have that much value for what it was.


Apartment Therapy San Francisco | Goodbye, Domino: Which Magazine Will Replace It ? Conde Nast Closing Domino Magazine
1/28/09 11:37 PM

Ursula is a cute gorgeous little girl. :)


Apartment Therapy New York | How To: Build a Simple Indoor Swing (for winter)
1/15/09 10:59 PM

I like the warm milk and honey lotion.


Apartment Therapy Los Angeles | The Power of Scents To Help You Fall Asleep
1/15/09 10:52 PM

You guys should read the news. It was John Howard, a former Australian prime minister and leading member of President Bush's coalition of the willing in Iraq.


Apartment Therapy DC | Obamas in DC at the Hay Adams Hotel
1/10/09 12:02 PM

Beano is natural, so it's not like taking a drug or something


Apartment Therapy The Kitchn | Good Question: How Can I Make Beans More Digestible?
1/9/09 9:56 PM