John Murphy's Profile

Green products...particularly this one are more expensive not because Seventh Generation charges more but because retailers work on higher margins than conventional brands like Tide which are considered lost leaders. So yes, your choice to support sustainable / responsible brands costs you more but not because the companies behind the brands charge more. The packaging in this bottle is made from 100% recycled paperboard...think about all those cardboard boxes that we ship everything in. Brands like Method that use plastic pouches is not a more sustainable option...these are made from virgin plastic, cannot be recycled and end up in as landfill.