InwoodHill's Profile

Ah, glad to see you have discovered aLoft. I've done work with Starwood and saw the materials on this new brand a year ago - will be very interesting to watch as it hits the market.

aLoft is meant to be to a W what a Courtyard is to a Marriott. i.e. a limited service hotel that can appeal to the W type customer in areas that can't support a full blown W. Look for dozens and dozens of these things across the country over the next few years in smaller cities, 'burbs and airport strips.

If choosing between this and the Doubletree and the Hampton Inn out along some highway, no question that I would take the aLoft. It will be a great success in bringing efficient, sleek design to the masses, just as W popularized the boutique hotel for corporate America.