Gustaf's Profile

Display Name: Gustaf
Member Since: 4/18/08

Latest Comments...

This is the way to do it. Great post.

Apartment Therapy New York | Room Board Presents: Staff Favorites
5/22/08 10:46 AM

I wonder what AT's coveted advertisers will think now that knock-offs are being promoted here. Personally I consider making and buying knock-offs as a form of theft. Encouraging people to buy them falls just short of that.

Apartment Therapy Los Angeles | Reader Tip: Affordable "Eames" Style Desk Chair
5/7/08 12:15 PM

I agree with Matilda. The ads seem to be everywhere, even in the middle of posts. I think the problem is they don't generate enough click-throughs so new ways of creating interest are necessary.

But I also agree with Maxwell that new types of ads may be cool, if done properly.

Tapping into the mindset of companies that put out the products we buy and like could be really interesting. They are not all fiercely competitive corporate behemoths but living businesses filled with people just as passionate about design as the typical AT reader. And let's face it, the typical advertising copy is usually not that exciting.

So my suggestion is to open up AT for paid posts written not by AT's own staff but by the people working for those companies. Call them guest editors. Allow them to talk freely about their products and their mission. Never mind they are not writers. I'm sure they'd all agree to have someone proofread their post. I would read their posts.

Apartment Therapy New York | AT on: Feedback Loops
5/5/08 11:19 AM

Modfan, good points. Just to be clear: I have nothing against DWR. I have never purchased anything from them but I often browse their website and I would probably frequent their stores and arrangements if I lived nearby. I also have nothing against AT's relationships with DWR per se, and I understand that AT, like any business, needs to maintain as good relationships with their sponsors/investors as they do with their customers. It only becomes a problem when a business starts pleasing the former on the expense of the latter. AT is not there yet, but there are worrying signs that they are heading in that direction.

Apartment Therapy Los Angeles | Knoll Classic Sale Starts Tomorrow
5/4/08 12:03 PM

Gorgeous. I would not change a single thing.

Apartment Therapy New York | AT Europe: Paris - Chez Debra
5/4/08 07:57 AM

patrick (the other one):

First of all, yes, I believe the editors knew that. You are free to think otherwise.

Second, I should stand down because we disagree? Well, I am not going to do that. Telling someone to shut up because you disagree with them is childish at best, and fascist at worst. Do you belong to either of those demographics?

If not, how about instead you accept that people on the Internet will have opinions that differ from your own, and that allowing people to post and comment does not imply that they should all be positive and supportive and agree all the time? Because regardless of what you think, that is not going to happen. Even AT understands this, which is why they closed comments on that sponsored post the other day. A form of censorship that is highly questionable (seeing as all comments were removed, not only the inappropriate ones).

So I suggest you stop for a minute and reflect on the fact that you are advocating exactly that: censorship, not just of the written word but of thoughts and ideas. This makes you either terribly naïve or something much worse.

Apartment Therapy Los Angeles | Knoll Classic Sale Starts Tomorrow
5/4/08 03:52 AM

patrick (the other one): this is a yearly manufacturer endorsed sale, meaning that Knoll takes the cost of the reduced price, not the reseller. The editors know this, and therefore they also know that *all* official Knoll resellers will run the sale.

Apartment Therapy Los Angeles | Knoll Classic Sale Starts Tomorrow
5/2/08 10:19 AM

The place has potential but two things ruin the look and feel for me. First, all the wood furniture is almost the same color. This evokes feelings of uniformity and austerity which are at odds with what I believe is the intended effect of the overall decoration. Second, all the artwork is by the same artist in the same style, and unfortunately it is one that does not go very well with the rest of the apartment. It could though, if there was more variation in the color and texture of the furniture.

Apartment Therapy Chicago | CHI House Tour: Susannah and Jeff's Hyde Park Home
5/2/08 02:12 AM

Laure, no answer is also an answer. It's about time AT disclosed the nature of its relationship to DWR.

Apartment Therapy Los Angeles | Knoll Classic Sale Starts Tomorrow
5/2/08 02:03 AM

DWR is not the only store with a Knoll sale. Is this another paid advertisement?

Apartment Therapy Los Angeles | Knoll Classic Sale Starts Tomorrow
5/1/08 01:55 PM

What RichardinLA wrote (2008-04-30 18:51:05).

Apartment Therapy New York | AT On Sponsored Posts
4/30/08 03:14 PM

I just see another place to put useless stuff. What's next? Ceilings? Sad.

Apartment Therapy Los Angeles | Look! Using the Wall Above Stairs
4/29/08 09:54 AM

The most cluttered and unorganized one so far. Not cool.

Apartment Therapy Los Angeles | Southwest #33: Rebecca's Koreatown Sanctuary
4/26/08 10:47 AM

Super cool in many ways. And this may be the first time I've seen a yellow bed.

Apartment Therapy New York | East #40: Andrea's Not-So-Empty-Nest
4/26/08 10:42 AM

Great attention to detail. Lovely mix of textures and patterns nicely complemented by the artwork. The color themes add to a refreshingly different look. Super cool.

Apartment Therapy New York | East #36: Colleen's Petite Pad
4/25/08 02:38 PM

Dark and unpersonal. It does remind me of a hotel, but not one that I would stay at.

Apartment Therapy Los Angeles | Southwest #32: Sean-Paul's Work in Progress
4/25/08 02:22 PM

The furniture and decorating blends well with the style and history of the house, creating a warm and personal home that uses space efficiently. Super cool.

Apartment Therapy Chicago | Midwest #34: James and Emily's Vintage Modern Studio
4/25/08 02:15 PM

Tastefully decorated but stuffed way past the coolness factor. To me, living small and cool is about distancing oneself, physically as well as mentally, from possessions that are not necessary, thereby minimizing the need of space as well as maximizing the feeling of space. It is not about adding as much as possible to as little as possible, as is the case here.

Apartment Therapy San Francisco | Northwest #26: Tianyu's Recently Owned Silicon Valley Apartment
4/25/08 01:55 PM

Fantastic. I love that Prouvé chair.

Apartment Therapy San Francisco | A Small Parisian Apartment
4/24/08 02:07 PM


Apartment Therapy Los Angeles | Look! A Rose's First Bloom
4/24/08 01:55 PM