Index Man's Profile

T-Violet has it correct. If people are offered a checkbox on a survey for energy efficiency, they will check it. The proof is in home-building statistics. The average size home has more than doubled since the 1950s. There is nothing energy efficient about a huge house, no matter how many solar panels you use to light it up at night.

People want size, privacy and convenience. If they can get all three with a solar panel to make them feel better about it, they're really, really happy.