Jeff McIntire-Strasburg's Profile

Thanks so much for the link!

I think skepticism is always in order with these kinds of developments, and agree that Wal-Mart's not out of the woods in terms of its record on environmental and social concerns. With that said, I tend to agree with hejiranyc's comment: these are steps in the right direction, and the potential ripple effect is huge. Now, we have to watch closely and critically...

@art: I'm not sure that their motivation really matters... any corporation is going to make changes primarily when a business case exists for doing so. There is a business case for corporate greening, and we should be making it more...

@mmaden: Who better than Wal-Mart to educate its shoppers about organic products? As a dyed-in-the-wool treehugger, I'm a little disappointed that we environmentalists don't do more to reach out to the "Wal-Mart demographic." We'll only be successful, though, if we show them how green living (including organic foods) fits into their own values systems, rather than writing them off because they don't think like we do. If they're not receptive to the environmental argument, how about the health and safety aspects? These folks have families, too. We don't necessarily need everyone to think like us; we definitely need them to act in more environmentally responsible ways, though, and we'll achieve that more efficiently by showing them how "green" fits their values. The arguments are there... we've just got to make them.