Joolz's Profile

Display Name: Joolz
Member Since: 12/6/10

Latest Comments...

I thought maybe I was just spewing my initial reaction yesterday, and maybe I needed to spend some more time with it before I could appreciate what you were trying to achieve with this redesign. But, no.

After spending some more time thinking about the changes, I've realized that knowing that I'm missing content because it's hidden under categories doesn't make me want to go click through the categories in search of it. Instead, it just annoys me and makes me not want to visit the site any longer. That's disappointing.

I have to wonder if you did any research into your user's motivations and mental models of both the site content and your brand while you worked through this redesign. Given the kind of feedback I'm seeing here, I'm trying to imagine what kind of research could have compelled you to go in this direction. Honestly, this feels more like a dilution than a strengthening of your brand.

OK, I'll take off my user experience and brand identity hats now. I need to go find a new site to fulfill my home design jones.


Welcome to Apartment Therapy 3.0!
1/10/12 01:49 PM

Not loving the changes. Visiting the "main" page was my primary method of interaction with the site's content. You've now made it a much bigger pain the *ss for me to see the stuff I want, and the end result will simply be that I won't see the other content being produced. Sounds like a lose-lose situation to me.


Welcome to Apartment Therapy 3.0!
1/9/12 05:12 PM

I <3 a good Dolly sighting.


Jessica's "Dallas Regency"
4/20/11 12:36 PM

A strange little doll head. Her hair was sacrificed to make a mustache for a friend's Halloween costume about five years ago, but there was just something about her face that made me cut away her body and keep the head around. My friends find it creepy. I don't think I can argue.

Picture here: http://twitpic.com/4mzco6

A close second would be a bizarre Dolly Parton tribute painting I unearthed at a thrift shop. This could probably also be called creepy, depending on your perspective. I just think it's hilarious.


What's the Weirdest Thing in Your Home?
4/19/11 08:13 PM

A friend of mine has been debating whether or not to keep a very large postcard collection that has accumulated over the years. I think I just found a reason to suggest keeping it. I think I could entertain myself for hours just looking at that wall.


Emily's Magical Homemade Home
Green Tour

3/25/11 03:32 PM

I did this on an accent wall once. It was a great leather-like look. Inexpensive as far as material went, but really labor intensive.


Before & After: The Glue and Brown Paper Makeover
Tatertots and Jello

3/7/11 04:01 PM