Chris Johanesen's Profile

The problem is with the crazy US copyright/trademark laws. The last time I was shopping for garden products I noticed the fine print on a Scotts product that said Scotts owns the color green when used on lawn/garden products. So basically it doesn't matter if it doesn't look that similar, they're not aloud to use green.

While the lawsuit is probably ridiculous, I think maybe Terracycle should take this opportunity to redesign their packaging. It's a little ugly as it is now (I've always hated the Eras typeface). Creating a cleaner, more elegent brand would help their sales in what I imagine is their target demo: people with enough money to care about the environment. It's been successfull for a lot of other small natual/enviromental companies, for example Method (soap products).